As midsummer arrives with the Dragon Boat Festival and the days grow long, Shandong Lisheng Food Group — upholding its mission of “doing work that benefits people’s lives” — selects fine grain to make good Lisheng noodles, making products with conscience and providing the public with safe, nutritious, healthy food. Lisheng wishes all employees and customers, old and new, a healthy and smooth Dragon Boat Festival.
In ancient times the Dragon Boat Festival was also called Duanyang, Dragon Boat Day and other names. Originating from celestial worship and evolving from ancient dragon sacrifices, it is regarded as a most auspicious day; it also carries the summer custom of warding off illness and is observed by the people in memory of the great poet Qu Yuan. As one of China’s four traditional festivals, it embodies the Chinese people’s hopes for a good life, blessings for family, and the transmission of Chinese civilisation.
At the Mangzhong-season festival, Lisheng enters the critical period of summer grain purchasing. The company insists on buying high-quality wheat at good prices, ensuring high quality and strict control at the source — with controllable raw grain, advanced and strictly supervised processes, and reassuring finished-product quality.