On the morning of 20 June, the launch ceremony for Shandong Lisheng Food Group’s Management Improvement Project was grandly held in the third-floor conference room of the group office building, opening a “management storm” of innovation, process optimisation and standardisation aimed at raising management quality, energising the company internally, and helping it achieve transformation and leapfrog development amid new competition. More than 60 people attended, including senior managers, functional-department heads, company deputy general managers, plant directors, office directors, Jining workshop directors, department managers and staff representatives.

Wei Feng, director of the group’s financial-management centre, read out the project plan; project leadership-group members — technical-development centre director Jiang Hua, administrative-management centre director Gao Jimin and HR manager Ren Zhongmin — made public commitments; and Wenshang GM Chen Qingsong, Chengwu flour-plant director Shang Zhongjin and Jining noodle-workshop director Kang Yanmin gave statements of intent.

Chairman Gao Fengguo delivered an important speech, stressing that the project would reform, standardise and improve key management areas to make up for gaps, raise managers’ skills, optimise the organisation, improve on-site management, tidy the plant environment, enforce operating standards, advance lean production, improve performance, and help the company through difficulties toward strategic breakthrough and sustainable development. He urged all units to support the project from the standpoint of the bigger picture and the group’s long-term development, pushing Lisheng to new heights and toward becoming a leader in China’s grain-processing industry.

The project would run from late June through the end of the following year — a year and a half — the group’s first such large-scale management activity. It comprised ten themed activities, including collective training in management skills, “face-to-face” admonitory talks with key managers, defining the org chart and post duties, assessment and promotion of work standards, and a major clean-up of the plant environment. With everyone’s sincere cooperation, the activity would substantially raise Lisheng’s overall management level and lay a solid foundation for faster, more efficient development.